Live From the Colon
Two famous Danish TV-hosts allowed their stomachs to be exposed in the event “Live from the colon”. The two hosts got hospitalized where they were examined from top to toe. It was complemented by live social media input from viewers who commented and asked questions to the hosts and experts. Both hosts swallowed a camera pill from which broadcast images was shown several times during the broadcast.
On the web, viewers could stream images from the two cameras pills nonstop. This was a visual tour through the throat, esophagus, stomach and intestine. After the broadcast and during the night the viewers continue to follow the camera pills up until the point, where they actually left the body and got extinguished. This was a fascinating visual evening with many laughs, but also a serious purpose.